AD WARS FOR THE SMARTPHONE MARKET ANDROID
AD WARS FOR THE SMARTPHONE MARKET PC

Italy and Germany, for instance, have seen OnePlus pop-ups and monthly events. The company has successfully used it in other countries. This “community-building” strategy that helps the positive feedback on products get around is not unique to India. “The feedback on their products have been really good and they’ve built up brand equity over the last two to three years by not scattering across different price brands and instead focussing on one,” said Tarun Pathak, associate director at Counterpoint Research. “Part of our business model is to focus most of our resources on product.”Īlthough it has Amitabh Bachchan, one of India’s highest-paid actors, as its brand ambassador, the fan base that OnePlus has created in India is the bigger growth-driver. “I think people probably get confused and assume we do ton of marketing but we don’t,” Kyle Kiang, OnePlus’s global marketing head, told Quartz in an interview in Mumbai on May 17. By this February, it held a 48% share of India’s premium smartphone segment, according to the International Data Corporation. Shenzhen-based OnePlus, which debuted in India in December 2014, has been touted as a “flagship killer” since its early days. In less than four years since its launch in India, a Chinese smartphone brand has overtaken the likes of Apple and Samsung in the country, thanks to what the company calls its word-of-mouth strategy.

As Gujarat elections loom, rural voters disenchanted with the BJP are eyeing a new challenger.

India’s sex ratio normalises slightly, study finds.

Axelsen, a victor like no other at the moment.

In Pa Ranjith’s ‘Natchathiram Nagargiradhu’, love is a many-splendored thing.

Japan Open Super 750: All eyes on Lakshya Sen, HS Prannoy as Indian shuttlers eye good run in Osaka.

Why the Japanese kimono is viewed as symbol of oppression in some parts of Asia.

The story of a young American who made a fortune while Indian kingdoms fought among themselves.

Jerry Pinto’s new novel is an ode to friendship, sexual and political awakening in 1980s’ Mumbai.

Gautam Adani becomes world’s third-richest person.

Watch: School principal fails to solve simple arithmetic problem, is removed from her post.

Why a whistleblower’s allegations about a ‘government agent’ at Twitter should worry all Indians.

Singapore announces five-year work pass to attract foreign workers.

AD WARS FOR THE SMARTPHONE MARKET PC

Shift happens, and it is happening faster than ever. I’d be surprised if there was ever a year when PC market share changed so dramatically. But the fact that market dominance can shift so rapidly (a year ago, Blackberry was still the single largest smartphone platform in the U.S.) is quite startling.

AD WARS FOR THE SMARTPHONE MARKET ANDROID

There is some evidence that Android growth is slowing in the U.S. (nothing can keep growing this fast forever). When you drill down further, almost all of these gains went to Android, which added 27.3 points of market share versus a more modest 4.5 points for Apple. Combined, they gained 31.8 points in market share over this period. In the space of little more than a year, Android and Apple gobbled up three quarters of the smartphone market in the U.S.

And Palm, which had almost 5 percent share 18 months ago, basically disappeared (comScore stopped reporting its share). Microsoft’s mobile share was also nearly cut in half from 10.8 percent to 5.7 percent. mobile subscribers for iPhones and Android phones went from 43.8 percent to 75.6 percent between August, 2010 and November, 2011.ĭuring the same period, RIM’s Blackberry tumbled from 37.6 percent to 19.7 percent (an almost 18-point drop). In less than 18 months, Apple’s and Google’s combined market share of U.S. mobile subscriber estimates to illustrate the dramatic shift in market share in the smartphone market. I put together the chart above from comScore U.S. In our Year in Tech post, I pointed out that 2011 was the year that Apple and Google won the smartphone wars. What a difference just one year can make.

Ad wars for the smartphone market